Every system and consideration needed to hit your first million dollars in coaching — and get the best results for your clients. Make your investment back, guaranteed.
Justin has learned from the industry's most result-producing individuals and culminated everything that works into a singular system. It's made him sought after by high performers and ambitious coaches alike. You now have access to that through 16+ hours per week of continuing education materials — plus an AI trained on 1,000+ hours of materials so you have Justin available 24/7.

Stop being run by your business and begin running the business. Justin is proof you can be a world-class coach and also make a healthy living doing so. From the best business leaders — within the fitness industry and outside of it — get access to the SOPs, blueprints, and tactics that will help you break through your current limitations.

This is not only access to Justin King's AI, frameworks, workshops, and more — this is growth-minded coaches who want a successful business, working together to do so. Justin is where he is partially because of who he was blessed to be around. You have the opportunity to do this alongside others and share in the wins and losses.

Bring two qualified coaches into Premium or VIP, and your membership is covered as long as they stay active. Half of what each referral pays goes directly to offsetting your cost.
Built so the coaches in this exclusive community actually want to fill it with more growth-minded individuals who want to raise the bar for everyone.
Commissions continue only while both you and your referral remain active members. Not guaranteed income.
Dip your toe in before committing and saving, or commit to growth this next year and begin your audit with Justin.
Get instant access to the tools, case studies, and systems that you are going to use to scale.
Start your audit with Justin and schedule a one-on-one call, start discussing matters with the King AI tool, and begin networking and problem-solving with Justin and the community.
Everything you need to know before you reserve your seat.
Coaches who want to be more than just that. They want to scale a profitable business with proven systems and skip the years of 80+ hour work weeks filled with trial and error and lost dollars. They dream of scaling past their first million dollars while getting industry-leading results. Have their cake and eat it too (gluten-free cake, of course).
You get immediate access to King AI tools trained on 1,000+ hours of education, monthly workshops with Justin King, never-before-seen SOPs and case studies, a community of like-minded individuals, as well as opportunities to have Justin audit and advise your coaching business.
Yes. Your membership is a recurring investment and you have the ability to cancel future investments whenever you'd like. No questions asked.
Refer two qualified coaches who remain active members and your yearly investment is covered. It's our way of rewarding members who strengthen the community.
Justin started coaching at 16 and had his first pro athlete by 19 — right after getting married, making less than $24K combined, and carrying multiple credit cards. The beauty of this opportunity is that as long as you work hard, you will multiply your earnings. It's more of a question of: "Are you ready to earn this next chapter?"
If you join Premium or VIP and don't generate new net revenue equal to or greater than your annual investment within your first 6 months, we'll keep working with you 1-on-1 until you do.
To qualify, you must:
We can make this promise because the system works when it's worked. Your job is to do the reps. Ours is to make sure they pay off.